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Step 6: Sending the press release
Step 6: Sending the press release
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Done editing your press release?
Fully happy with the content of your press release? Then it is time to save and send it. When you're done editing your press release you can click the Save button and then 'Done editing'. You will then return to the overview menu.

Select recipients
Click on the button 'Add recipients'

The address book with your lists and contacts will now appear in a pop-up window. In the left column you can select a list from your address book. Click the big ">" sign at the top of the middle column to add all contacts in the selected press list to your recipients. Click on the small ">" sign next to a contact to add one contact at a time. The final selection of the recipients for the mailing is shown in the right-hand column.

Select multiple lists
You can add all journalists from multiple press lists from your address book to one mailing list by selecting the lists and then choosing 'show contacts that are in ANY of the selected lists' at the bottom of the left column. If you prefer to make a cross-selection of all selected lists, choose 'show contacts that are in ALL of the selected lists'.

Smart Matcher

Are you still looking for additional recipients? Then use the Smart.pr Matcher. This AI feature analyzes the content of your message and suggests journalists whom you can directly add to your recipient list. You can read more about it in this article.

Test email
We advise you to always send a test email to yourself before sending out the actual press release. You can do this by clicking the 'Send test' button and entering the e-mail address on which you want to receive the test message. This way you can check in your own inbox whether your message and the layout are displayed correctly.

Important: In your test mail the name of the recipient is not displayed when the [name] tag option is used. This is correct. Your test mail is sent to an e-mail address you've entered manually and therefore not - as is the case with a regular mailing - to a recipient from your address book whose name is known in the system. This salutation will of course be displayed correctly when sending out the actual press release.

Sending
When you have checked the press release and want to send it out, click on the 'Send' button at the top right of the screen. Do you want to send out the mailing at a later point in time? Choose the option "Schedule" and enter the date and time at which the message should be sent.

Important: After sending out the mailing, it is impossible to 'unsend' or cancel the mailing. 

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