When you use the Smart Matcher, we share the content of your press release with OpenAi. In this article we explain what data is being used, and in what way.
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​What data is used?

To find a match between your press release and the portfolio of a journalist, we create a technical representation of your press release. To generate this representation, the content of your press release is sent to OpenAI. All text in the press release, including the boilerplate, is processed by an OpenAI API endpoint.

How does OpenAI handle this data?

OpenAI has a strict privacy policy regarding the data used in their API endpoint. Their Enterprise Privacy Statement describes how OpenAI handles and secures the data. There is a strong emphasis on protecting the privacy of users. The statement provides guidelines for collecting necessary data only, using encryption technologies, and implementing security measures to safeguard the confidentiality and integrity of the data. This way, OpenAI complies with relevant data protection laws and regulations. The data provided by Smart Matcher (your press release) is not used for training data models.