A Preheader is the text after the subject line of your press release in the inbox of the recipient. Adding a Preheader gives you control over the first thing recipients see when receiving your message. You could use it to share the most important part of your message.
āHow do I add the Preheader?
You can add a Preheader in Settings, in the right column in the Editor. Pay attention that you can 130 characters max.
